Associated British Ports unveils Hull’s biggest billboard
June 30, 2015
The banner on the silo at the Port of Hull measures 29 metres by eight metres
Motorists heading west along Hedon Road towards the city centre in Hull now have a new landmark to look out for as Associated British Ports (ABP) has unveiled what is rumoured to be Hull’s biggest billboard.
The banner, which measures 29 metres by eight metres, has been hung on the eastern side of ABP’s rail load-out facility, a purpose-built silo which is used to store biomass and fill wagons bound for Drax with the sustainable wood pellets for electricity generation.
The banner is emblazoned with electricity pylons and the strapline ‘Powering the Nation’, as well as ABP’s logo and slogan ‘Keeping Britain Trading’.
ABP Director Humber, John Fitzgerald said: “We wanted to celebrate Hull’s vital role in keeping the nation’s lights on and a banner provided us with the opportunity to do something eye-catching with this dominating structure.
“This is first installation and we’ll look to develop the idea. 2017 City of Culture also gives us an opportunity to be creative with a number of structures on the port.”
The silo was built at a cost of £25 million and was officially opened last December. The facility forms part of a £130 million Humber-wide agreement with Drax Power Ltd to supply the company with up to six million tonnes of biomass per year as part of its conversion to low-carbon electricity generation.
Last year Drax produced 7.9TWh of renewable electricity and was the largest decarbonisation project in Europe.